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About House of Carpets in WI

Our Story

Beloit's Carpet Superstore serving the state line area since 1966.With over 500 Rolls In stock as well as 40 rolls of sheet Vinyl, many Pallets of WPC and luxury vinyl tile, all in stock ready to take home today or let us professionally install it for you!

All at mill direct pricing. We have a very friendly non commissioned staff, you wont be pressured at all so feel free to stop in and just look around, you won't see more product in stock anywhere!

Our buying power will save you money!

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Flooring experts at House of Carpets

Who We Are

We are a family-owned business with a strong passion for turning dreams into reality. We have proudly served the WI area for many years to build our reputation of providing excellent quality and service at any budget.

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Frequently Asked Questions

What factors should I consider when choosing flooring?

In addition to personal preference on the look and feel of your floor, there are many factors to take into account. Every space may have different requirements for functionality. For example, things like underlay, wear, heat and waterproof requirements, and transitions to other flooring are just some of the things that are important in choosing the right floor for you. Our experts are happy to guide you in understanding and recommending the best way forward. Give us a call today!

I don’t know where to start. Can you help me with this?

Selecting the right floor can feel overwhelming with so many options and considerations. Our staff are experts on this subject and always excited to help you get started on this journey!

How do I know what type of flooring is best for my space?

From carpet to hardwood, Waterproof luxury vinyl flooring, and more, there are many options to choose from. The decision should consider the function of the space, as well as the look you want, and we are here to guide you through the process of choosing the right floor for your space. Call us today so that we can help!

Still Have a Questions?

If you cannot find the answer to your question in our FAQs, you can always contact us. We will answer you shortly!

Customer Testimonials

Lori C

Friendly and helpful! Big selection of in-stock flooring.

We had a great experience and we definitely recommend them.

Sheila J

Excellent pricing and quality! They thought it would take 2 days. They were in and out in one. Living room, stairs and 3/4 of our basement.

Southern Wisconsin Organics LLC

By far the best flooring store around, Brian and his family have so many in stock quality products with great pricing! you can definitely find what your looking for here. Also can't ask for kinder people to work with! Thanks for years of great service!

David K

Always good to work with these good people. My favorite flooring outlet.

Diane L

Many styles and colors with great prices. Floor coverings of all kinds. Check them out you won't be disappointed.

Contact us to get started!

No obligations — let’s discuss your project and see how we can help!

Request Estimate

Let one of our experts help you find the perfect floor!

Beloit - 1410 Cranston Rd

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