Call Us


Tuesday Hours: 8:30am-5:00pm
1410 Cranston Road, Beloit WI


House of Carpets

In 1966 Bob Bird and Ed Anderson opened Then "Carpet Seconds" on Park avenue. In 1969 Ron Williams started, and in 1971 became full owner. The store has moved twice and expanded 3 times to our present location 1410 Cranston Rd. And in 1977 changed our Name to House of Carpets and now is one of Wisconsin's largest carpet stores.Featuring over 400 rolls of carpet in stock, as well as vinyl flooring tile and laminate.

Why Us

Professional Staff
Professional Staff

Ron Williams 61 Years experience. Dave Hanson 52 years experience. Brian Williams 46 years experience. John Rutledge 27 years experience. Brian Beals 20 years experience Cody Williams 16 years experience. Chris Karonias 6 Years Experience

Over 500 Rolls Instock
Over 500 Rolls Instock

We are one of Wisconsin's largest carpet stores stocking over 500 rolls of Carpet and Vinyl as well as over 50 pallets of WPC Waterproof flooring and LVP Luxury vinyl Plank and tile. We also stock hundreds of rolls of padding, and have hundreds of remnants instock as well! So why wait for your flooring when you can look see and feel it now! or even take it home with you today!

Courteous, Reliable Service
Courteous, Reliable Service

We have been serving the stateline area since 1966 "reliability earns loyalty" We have a none-commishioned sales force that is friendly and knowledgeable, and never pushy. You can come in and browse at any time and never be hounded by a salesman.

Learn more about us


We offer a large selection of products

House of Carpets carries a complete line of products from the world's leading manufacturers. Click on the links below to find out more about these products.